CV

I have always been passionate about economics, which led me to pursue studies in this field. I started with a business school program in Pully, where I completed three years of theoretical courses and a one-year internship at Vaudoise Assurances, earning a Federal Certificate of Proficiency (CFC) and a Professional Maturity Certificate (MPC) in Business.

 

I then pursued a Bachelor's degree in Tourism at the University of Applied Sciences in Sierre, focusing on tourism, marketing, communication, event management, finance and languages (English, German, and Spanish). My studies culminated in an e-tourism specialization, where I gained foundational skills in social media, HTML, and the Adobe Suite, and worked on a practical project creating a video and website for the Sorebois Restaurant.

 

My second internship, with the Sports Department of the City of Lausanne, allowed me to organize events ranging from local to international, such as the Lausanne Triathlon, where I managed communication (website, newsletter, and social media) and athlete services. These experiences, coupled with my growing interest in the digital world, led me to pursue a career in digital marketing.

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I now work at Clikz, a digital media agency specializing in performance marketing, where I collaborate with clients in Switzerland and internationally, such as Magic Pass, Nidecker, Lucrin, Verbier Festival, and Culture Valais. My role involves delivering tailored digital strategies, creating and executing comprehensive marketing campaigns, optimizing content, and providing detailed data analysis and reporting. I also develop influencer marketing strategies to enhance brand visibility and engagement, ensuring impactful and measurable results for our clients.

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In addition to my role at Clikz, I have the opportunity to share my expertise as a professor in Bachelor’s programs at communication schools, teaching the next generation of professionals about digital marketing and strategy.